Digital Marketing Masterclass

by Ephraim Nyadowa

Build a complete digital marketing system: strategy, content, channels, paid ads and measurement.

K650

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Instructor: Ephraim Nyadowa
Format: Online text course + PDF workbook
Level: Beginner
Lessons: 9
Duration: About 7 hours

About this course

Build a complete digital marketing system: strategy, content, channels, paid ads and measurement.

This self-paced course by Ephraim Nyadowa has 3 modules and 9 fully written lessons. Every lesson includes a step-by-step walkthrough, a worked example, a practical assignment and a short quiz to check your understanding. Study online in your SALE-RITE library and download the complete course workbook (PDF) to keep.

The course is text-based with downloadable materials; there are no video lessons. You complete it by working through every lesson and marking it complete.

Who it’s for

Business owners, marketers and beginners who want customers from the internet.

About the instructor

Ephraim Nyadowa is the founder and Managing Director of SALE-RITE ENTERPRISE in Lusaka, Zambia. He holds a degree in Computer Science and has spent around six years helping individuals and businesses with technology, digital services and practical skills. He writes and teaches to make useful knowledge simple, local and actionable.

What you’ll learn

Create a digital marketing strategy
Map your customer journey
Use WhatsApp, Facebook, Instagram, TikTok and Google well
Run and measure your first paid campaigns
Build a 90-day marketing plan

Course curriculum

Strategy and Foundations
- Digital Marketing Strategy for Small Businesses
- Understanding Your Customer and Customer Journey
- Setting Up Your Online Presence
Content and Channels
- Content Marketing That Builds Trust
- WhatsApp, Facebook, Instagram and TikTok in Practice
- Search, Google Business Profile and Email
Ads, Analytics and Growth
- Running Your First Paid Campaigns
- Measuring Results and Improving
- Building a 90-Day Marketing Plan