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Social Media Management Professional Course cover

Social Media Management Professional Course

by Ephraim Nyadowa

Plan, create and grow social media for businesses — and turn it into a paid skill.

K650
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Instructor
Ephraim Nyadowa
Format
Online text course + PDF workbook
Level
Beginner
Lessons
9
Duration
About 7 hours

About this course

Plan, create and grow social media for businesses — and turn it into a paid skill.

This self-paced course by Ephraim Nyadowa has 3 modules and 9 fully written lessons. Every lesson includes a step-by-step walkthrough, a worked example, a practical assignment and a short quiz to check your understanding. Study online in your SALE-RITE library and download the complete course workbook (PDF) to keep.

The course is text-based with downloadable materials; there are no video lessons. You complete it by working through every lesson and marking it complete.

Who it’s for

Aspiring social media managers, small business owners and marketing assistants.

About the instructor

Ephraim Nyadowa is the founder and Managing Director of SALE-RITE ENTERPRISE in Lusaka, Zambia. He holds a degree in Computer Science and has spent around six years helping individuals and businesses with technology, digital services and practical skills. He writes and teaches to make useful knowledge simple, local and actionable.

What you’ll learn

  • Audit and plan a brand's social media
  • Build a monthly content calendar
  • Write captions and create graphics and short videos
  • Report results to clients
  • Package, price and win social media clients

Course curriculum

  1. Foundations of Social Media Management
    • The Role of a Social Media Manager
    • Platforms, Audiences and Brand Voice
    • Auditing a Business's Social Media
  2. Content Strategy and Creation
    • Content Pillars and the Monthly Content Calendar
    • Writing Captions That Get Responses
    • Creating Graphics and Short Videos With a Phone
  3. Growth, Reporting and Getting Clients
    • Community Management and Customer Care
    • Analytics and Monthly Client Reports
    • Packaging, Pricing and Winning Clients
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